Music clubs are known for being loud and dark, with the flashing of strobe lights inducing some sort of euphoric paranoia that helps get the party started on a weekend or even weekday evening. That’s exactly the kind of ambience that you want to attract the young crowd, and much of the time that’s what you’re looking for.
Sometimes that’s not the case though, as there are many situations where you’ll want to appeal to a slightly different crowd. You know, the crowd that’s not trying to get right in front of the stage, no matter how smushed and trampled they are from other like-minded fans. The crowd that is more looking for a relaxing evening where they can catch up with friends, have a few cocktails, and enjoy some live music.
To cater to this crowd you need to set up your club a little bit differently. Here are a few things you can keep in mind as you go about doing so.
Set Up Comfortable Seating Arrangements
When you’re setting up your club for a more calm and sophisticated crowd, you’re going to want to provide much more seating and table space (as opposed to an open dance floor). It’s a good idea to go for a bit of variety so that people can move around freely throughout the evening.
One example of this would be to line one side of the stage viewing area with high-top tables, some with suitable stools and some without for those who want to stand. The other side can then have standard low-table seating, either with booths or traditional chairs. Booths are generally preferred for comfort purposes. Then you can leave just a small area in the middle for a dance floor. People will want to use it at some point in the evening, but it will not be the primary focus.
Provide Warmth and Ambience
In catering to a more sophisticated crowd you have to keep in mind that there’s more to it than the music. The entire club should be designed in a warm and welcoming manner. This means that you should experiment with artwork, color choices, and amenities.
You may want to install a fireplace, where customers can gather around and warm up. A propane fireplace is ideal for this tactic, but in many cases they are simply impractical. They can cause fires and can be a pain to install. An electric fireplace is a great alternative, as you get almost all of the benefits without much of the hazard and the headache. According to BEFR, you can get a pretty good deal on even the most realistic models.
Focus On Sound Quality, Rather Than Volume
This is probably the most important factor when catering to a more calm and sophisticated crowd. They came to appreciate the music, not to be blasted with it until their ear drums are numb.
This means you’re going to want to focus on sound quality, rather than sound quantity. Work with your sound engineer to make sure that your club is properly treated for improved acoustics, and make sure your front of house engineer knows what kind of show will be taking place. They should have no trouble tuning in a more balanced mix, rather than one that is trying to shake the foundation with obscene amounts of bass.
Keep these tips in mind and you should be on your way to throwing the perfect show for your new audience. Who knows, you may find you even want to cater primarily to this audience in the long run. You might not be filling the dance floor, but you will notice that people are willing to pay more money for this type of experience, so it all balances out in the end.